JPG images use pixels which limits the size of the image and can cause the images to look fuzzy if they aren't created correctly. Vector logos are superior to joint photographic experts group (JPG) images because they don't use pixels. What is an SVG?Īn SVG file allows you to scale your logo designs to any size you want without a loss of quality. Our online logo maker offers the two most important file formats for small business owners, scalable vector graphics (SVG) and portable graphics format (PNG). Scalable Vector Graphic (SVG) and PNG File Formats